ClickZ Experts

Best Sites, Best Advertising Opportunities
  <a href=http://www.clickz.com/>clickz</a>    The best websites of 2010 all offer a unique take on their respective content category and the ability to attract millions of engaged Internet users. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/E5lpDA5w3UI" height="1" width="1"/>
3 Things That Will Jumpstart Mobile Advertising
  <a href=http://www.clickz.com/>clickz</a>    Before marketers allocate bigger budgets for mobile advertising, there are lessons to learn from "traditional" online advertising. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/Tk0tO5w_4WU" height="1" width="1"/>
Click-to-Open Ratio and Its Shortcomings
  <a href=http://www.clickz.com/>clickz</a>    Is click-through rate a better success metric for e-mail marketing campaigns? <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/kqee_R3_8EU" height="1" width="1"/>
Personally Personalized Ads
  <a href=http://www.clickz.com/>clickz</a>    Mass customization does not spell certain death for analytics. Quite the opposite. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/PLaNX0DAtZM" height="1" width="1"/>
How to Help Your Business Prosper: 3 Questions to Ask
  <a href=http://www.clickz.com/>clickz</a>    Digital marketers have access to insights that can help their business weather tough economic times. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/v20XgZYLBig" height="1" width="1"/>
Moving Beyond Behavioral Ads
  <a href=http://www.clickz.com/>clickz</a>    Ad networks and exchanges offer ways to reach qualified consumers and gain consumer insights. Consider these three ways. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/VR7CMIMZUPY" height="1" width="1"/>
A Deliverable E-mail Address Does Not a Relationship Make
  <a href=http://www.clickz.com/>clickz</a>    Mailbox providers don't think of "engagement" the same way that marketers do. Consider these six approaches to better connect with your subscribers. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/8OG7MSDbhm8" height="1" width="1"/>
SEO Versus PPC: Where's Your Budget Going in 2011?
  <a href=http://www.clickz.com/>clickz</a>    Some businesses blindly spend money on paid search advertising without giving any thought to search engine optimization. Here's why they are throwing away money. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/LCMmqoGsA3c" height="1" width="1"/>
Facebook Ad Network - Is It Coming?
  <a href=http://www.clickz.com/>clickz</a>    Exploring new Facebook possibilities – unprecedented targeting to a massive audience and a new ad network layered over the social graph. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/vuSulf6uyg0" height="1" width="1"/>
Asking the Right Questions
  <a href=http://www.clickz.com/>clickz</a>    Questions from the search industry and how to shift their focus in the right direction. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/cHlnE8RvOXs" height="1" width="1"/>
Acquisition Marketing - Where Is the True Value?
  <a href=http://www.clickz.com/>clickz</a>    Measuring the cost per click or cost per acquisition is not good enough any more. Here's another approach. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/GL8ILrNX3GI" height="1" width="1"/>
Walk the Line
  <a href=http://www.clickz.com/>clickz</a>    Industry partners and marketers walk a fine line between leveraging data for more effective audience targeting and ensuring consumer privacy protection. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/Pd1fo41MXkY" height="1" width="1"/>
30 Do's and Don'ts for E-mail Rock Stars
  <a href=http://www.clickz.com/>clickz</a>    The simple ways you can ensure your e-mail marketing expert status. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/JnDjTvcOVUE" height="1" width="1"/>
Limitations of Personas in Landing Page Testing
  <a href=http://www.clickz.com/>clickz</a>    The elements, advantages, and drawbacks of personas used in usability testing. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/Z1QXMuhNiJY" height="1" width="1"/>
Do's and Don'ts for Your Search Campaigns
  <a href=http://www.clickz.com/>clickz</a>    25 things to remember to do and not do for your PPC and SEO campaigns. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/f64ZLCB90oo" height="1" width="1"/>
The Great Click Debate
  <a href=http://www.clickz.com/>clickz</a>    Do people need to click on your ads for them to matter? Or is there value to getting exposure to the brand? <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/rfnkeDOy90U" height="1" width="1"/>
Why You Need to Really Care About Touchscreens
  <a href=http://www.clickz.com/>clickz</a>    Touchscreens are the most welcome of all technologies, in that they don't make things more complex or force us to try to learn how to use them. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/3Dt8bydMYPo" height="1" width="1"/>
Is Your Corporate Metabolism Killing You?
  <a href=http://www.clickz.com/>clickz</a>    Companies that don't choose to be authentically customer-centric and learn to quickly communicate, iterate, and adapt to change will struggle. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/W8nd7WoXXDI" height="1" width="1"/>
The 'Chaos Scenario': Will You Be Ashes, or Green Shoots?
  <a href=http://www.clickz.com/>clickz</a>    Part 3 of a series on building marketing information assets. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/Qn3I2GPNvCo" height="1" width="1"/>
Marrying Media Buying and Social Marketing
  <a href=http://www.clickz.com/>clickz</a>    Ford, Clorox, and Arby's use their media buys to support their social media marketing efforts - and vice versa. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/ag9NowVwVjU" height="1" width="1"/>
Facebook - Places to Go and People to See
  <a href=http://www.clickz.com/>clickz</a>    Advertisers would do well to take advantage of Facebook Places to reach consumers where they're searching and sharing. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/W8AqByR2VA0" height="1" width="1"/>
Back to (E-mail) School Tips and Tricks
  <a href=http://www.clickz.com/>clickz</a>    Fifteen back-to-school ideas to ensure you ace your year-end report card. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/Hi-tETn6vTw" height="1" width="1"/>
SEO (Almost Always) First
  <a href=http://www.clickz.com/>clickz</a>    A look at why SEO should come first from a chronological, priority, and budgeting perspective. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/UwH8cxgwxiA" height="1" width="1"/>
Social Media Is Not Free: Here's Why
  <a href=http://www.clickz.com/>clickz</a>    Twitter, Facebook, and Foursquare are free. TweetDeck is (still) free. So, social media is free, right? Wrong. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/fQbRRqvcNbg" height="1" width="1"/>
SEO and Integration With Social Media
  <a href=http://www.clickz.com/>clickz</a>    Why does social media matter to search marketers? <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/oDqo1LxO2GQ" height="1" width="1"/>
Time to Revamp Your B2B Newsletter
  <a href=http://www.clickz.com/>clickz</a>    Design a B2B newsletter that informs your subscribers and helps them improve their job performance with these three steps. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/_B5A0Aur8PI" height="1" width="1"/>
The Rise of the Demand Side Platform
  <a href=http://www.clickz.com/>clickz</a>    A close look at the evolution of automated bidding systems that place the right ads on the right pages for the best price. Last in a three-part series. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/rbTh18_v4ec" height="1" width="1"/>
6 Reasons Why Retailers Must Adopt Mobile Marketing
  <a href=http://www.clickz.com/>clickz</a>    Retail needs mobile. And mobile needs retail. Consumers expect solid service and integration between digital platforms, with mobile at the center. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/WLS_MnkjmRw" height="1" width="1"/>
User-Generated Content Becomes Front and Center With Google
  <a href=http://www.clickz.com/>clickz</a>    Google Caffeine and Rich Snippets gives user-generated content a lot more weight. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/gomiNvAi2ec" height="1" width="1"/>
Branding - The Next Frontier of SEM
  <a href=http://www.clickz.com/>clickz</a>    The companies that leave a burning impression on their prospects will be the ones who will be the leaders in this next period of growth. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/WGBhqS5R8C8" height="1" width="1"/>
The Backdoor to Social Media
  <a href=http://www.clickz.com/>clickz</a>    Five tips for easing advertisers into social media advertising. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/78Sq-mcF_10" height="1" width="1"/>
5 Ways to Integrate Stories Into Your Social Media Marketing
  <a href=http://www.clickz.com/>clickz</a>    Marketers need to create powerful stories that your audience wants to hear, engage with, and share. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/vsnpF2MCIaI" height="1" width="1"/>
Remarketing 101
  <a href=http://www.clickz.com/>clickz</a>    Not only can remarketing help increase your conversion rate but it will also leave a branding impression on your consumers. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/TNhMv43U9Uc" height="1" width="1"/>
It's Not About the Send
  <a href=http://www.clickz.com/>clickz</a>    The next time you're rushing to meet a send deadline, step back and ask yourself if the audience you're sending to is going to be moved to action because of your e-mail. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/95ZDbQvS2UM" height="1" width="1"/>
Search and Display: Has Convergence Arrived?
  <a href=http://www.clickz.com/>clickz</a>    A Q&A with Dax Hamman, VP display media at iCrossing. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/cYk3l5XTSmM" height="1" width="1"/>
What's the Next Game Changer in Digital Marketing?
  <a href=http://www.clickz.com/>clickz</a>    Marketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/CQpmvD0puAI" height="1" width="1"/>
Of Mice and Change
  <a href=http://www.clickz.com/>clickz</a>    We are so concerned with moving the online consumer to the mobile channel that we forget we're assuming that consumers are online/Web customers first. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/mOXFilNJc3U" height="1" width="1"/>
Becoming a PPC Search Superhero
  <a href=http://www.clickz.com/>clickz</a>    The best ways to present campaign results to upper management, get additional budget allocated to your campaigns, and get promoted by being seen as indispensible. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/vEh0EoINEhs" height="1" width="1"/>
Don't Hurt Their Feelings
  <a href=http://www.clickz.com/>clickz</a>    When measuring customer satisfaction, make sure you're not ignoring your customers' feelings. <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/4xz400oxYSY" height="1" width="1"/>

Marketing | Advertising | Consulting | Research | Trends | Media

internet solutions for the digital business era