- Twitter: Not Just for Grown-Ups Any More [Research]
Three reasons why teens are moving to Twitter.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=cdd2g5lvCS4:QJ35nTeN5zo:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=cdd2g5lvCS4:QJ35nTeN5zo:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/cdd2g5lvCS4" height="1" width="1"/>
- 5 Questions That Yahoo's New CEO Must Address
The company's success hinges on Scott Thompson's answers to these questions.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=nQhbTO1_kL0:AXmpJCeOHVs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=nQhbTO1_kL0:AXmpJCeOHVs:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/nQhbTO1_kL0" height="1" width="1"/>
- The Honeymoon Effect
How can you add new subscribers of good quality to your list on a regular basis?<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=sQg7jfUFIiI:XKoLiPK_pnU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=sQg7jfUFIiI:XKoLiPK_pnU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/sQg7jfUFIiI" height="1" width="1"/>
- 6 Tips for Using Propensity Models to Improve Response and Revenue
Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=w_aCogretYo:ad9Zumaz9mQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=w_aCogretYo:ad9Zumaz9mQ:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/w_aCogretYo" height="1" width="1"/>
- Why Is the Digital Media Space Such a Mess?
As the universe contracts, more cleanly defined lines and organization will take the place of chaos.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=PoA9MxR9eKY:MjBIl76EhUw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=PoA9MxR9eKY:MjBIl76EhUw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/PoA9MxR9eKY" height="1" width="1"/>
- Super Bowl 2012 Ads: 3 Trends to Watch
In advertising, what a difference two years makes.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=RZbO97EsG80:A73H6LSSYOc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=RZbO97EsG80:A73H6LSSYOc:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/RZbO97EsG80" height="1" width="1"/>
- Distracting Users From Buying
By combining the e-commerce experience with the brand experience are you just distracting your consumers?<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=Q5JJ00pR04c:OfSv7DOdV_I:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=Q5JJ00pR04c:OfSv7DOdV_I:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/Q5JJ00pR04c" height="1" width="1"/>
- Solving the Mystery of Google's Q4 CPC Drop
An in-depth look at what happened with Google's drop in average CPC in the last quarter of 2011.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=EDt0YhCVXK4:walq6fV_IbM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=EDt0YhCVXK4:walq6fV_IbM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/EDt0YhCVXK4" height="1" width="1"/>
- Stepping Backward Moves You Forward in Digital Publishing and Mobile Apps
Create an innovative user experience that leverages content from archives of a strong brand or legacy.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=zjQr-giueAg:ejMuDsoxYvI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=zjQr-giueAg:ejMuDsoxYvI:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/zjQr-giueAg" height="1" width="1"/>
- Going Mobile and 5 Reasons Why You Shouldn't Use Transcoders
Transcoding is one of the easiest and cheapest ways to optimize a website for mobile, but there's a catch…or five.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=nopZpi-B1Qc:J68v67iGbhA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=nopZpi-B1Qc:J68v67iGbhA:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/nopZpi-B1Qc" height="1" width="1"/>
- 'Don't Be Evil'…3 Steps to Being Good
Being good is simple with accountability, easy content generation, and easy sharing.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=KBUaXOC74Fc:hy-p7pw1pLA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=KBUaXOC74Fc:hy-p7pw1pLA:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/KBUaXOC74Fc" height="1" width="1"/>
- Year of the What?
This year make sure you're driving consistency across the board to consumers, helping to amplify the creative and giving them the best experience possible, no matter the time, place, or device.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=npozg07Kd4Y:44ZKpQ4nevw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=npozg07Kd4Y:44ZKpQ4nevw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/npozg07Kd4Y" height="1" width="1"/>
- The Mobile Female
Women use smartphones differently from men. Here's what that means for marketers.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=xzDBI22RHJo:Jl9vrG3MIgw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=xzDBI22RHJo:Jl9vrG3MIgw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/xzDBI22RHJo" height="1" width="1"/>
- Building Community Engagement Around Key Events
Invest in unique content, aggregate and curate, and prepare and promote.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=ipABoxdhsN8:AoWqkF-UUYc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=ipABoxdhsN8:AoWqkF-UUYc:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/ipABoxdhsN8" height="1" width="1"/>
- Delivering a Consistent Customer Experience
The message, look-and-feel, offer, and voice of the company in your offline ads must be consistent when customers get to your site.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=QQCrQM1tfZw:ek_feuyFxV4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=QQCrQM1tfZw:ek_feuyFxV4:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/QQCrQM1tfZw" height="1" width="1"/>
- Request for Proposal: How to Make the Most of It
How to develop a scoring system to evaluate marketing automation providers.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=YsncK8vWkZA:OgXacx2hltU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=YsncK8vWkZA:OgXacx2hltU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/YsncK8vWkZA" height="1" width="1"/>
- Are You Losing Credibility With Yourself?
This year make a plan to honor your commitments so you don't disappoint others and ultimately yourself.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=qDB2tYgs5Lw:dcOXtR5zNm0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=qDB2tYgs5Lw:dcOXtR5zNm0:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/qDB2tYgs5Lw" height="1" width="1"/>
- The Domino Effect of Bad Data: 5 Reasons Why Your Data Is Wrong
When the foundation of your data is unstable, all interpretations and assumptions made using the data begin to crumble.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=infb5LWpgc8:6p8gZPRNx1o:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=infb5LWpgc8:6p8gZPRNx1o:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/infb5LWpgc8" height="1" width="1"/>
- When Good Customers Turn Against You
How to avoid "morale costs."<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=4GEL28Ag47g:NItwnGygQAs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=4GEL28Ag47g:NItwnGygQAs:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/4GEL28Ag47g" height="1" width="1"/>
- Same Turkey, New Knife
Technology may still capture the most advertising value, but what if publishers own it?<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=OeqGPTzfg-I:yuOfoWaJ7is:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=OeqGPTzfg-I:yuOfoWaJ7is:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/OeqGPTzfg-I" height="1" width="1"/>
- Responsive Design, Nimble Architecture
Support more devices, use more context, and provide a better user experience with mobile first, responsive design, and responsive content.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=w3wZE3RpPK4:xwZHvLqBGFs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=w3wZE3RpPK4:xwZHvLqBGFs:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/w3wZE3RpPK4" height="1" width="1"/>
- 'Groundhog Day' for Email Marketers
If you keep sending the same non-targeted, irrelevant messages over and over, you can expect one result.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=bDZbViyFtPI:2eHSnH8dXKw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=bDZbViyFtPI:2eHSnH8dXKw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/bDZbViyFtPI" height="1" width="1"/>
- 7 Creative Ways Your Brand Can Use Pinterest
Looking for a way to spark interest and engage with customers? Pinterest may be your solution.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=xeA4elL0IVc:qnxN_N3WdC0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=xeA4elL0IVc:qnxN_N3WdC0:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/xeA4elL0IVc" height="1" width="1"/>
- The New Discipline of Engagement Planning
Engagement planning brings clarity, protocol, and a degree of predictiveness to what has otherwise been thought of as a chaotic way to market.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=IIHqb_8ilxs:XbtbLDHu7Ko:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=IIHqb_8ilxs:XbtbLDHu7Ko:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/IIHqb_8ilxs" height="1" width="1"/>
- How to Select a Bulletproof Data Management Platform
A shopping guide for a DMP.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=yV-_68Qadqg:nZJpPtIy7D0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=yV-_68Qadqg:nZJpPtIy7D0:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/yV-_68Qadqg" height="1" width="1"/>
- 3 Steps for Converting Data to Action
Anyone working in digital measurement must interpret, categorize, and identify opportunities for their data to become actionable.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=KgkuuZyF490:ZMJ6fQX3WxE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=KgkuuZyF490:ZMJ6fQX3WxE:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/KgkuuZyF490" height="1" width="1"/>
- 8 Obstacles That Ad-Supported E-Publishing Must Overcome
Publishers, tablet makers must take these steps to win over advertisers.<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/PVXtAQhAyMQ" height="1" width="1"/>
- The Paradox of Measurement
As an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics?<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=-JKE9VSuy3I:ICtQGL9ffOE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=-JKE9VSuy3I:ICtQGL9ffOE:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/-JKE9VSuy3I" height="1" width="1"/>
- A Marketing Reminder From Johnny on the Streets of Montreal
Industry lessons can come from anywhere - not just career advertisers.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=xEnieRKBQUQ:yNLCd1nUz8k:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=xEnieRKBQUQ:yNLCd1nUz8k:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/xEnieRKBQUQ" height="1" width="1"/>
- Orchestrating Mailings Across Channels to Drive Results
Consumers view and interact with brands across multiple channels. Are you prepared?<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=JQgpXm-DHXs:tDZBNv_WGoc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=JQgpXm-DHXs:tDZBNv_WGoc:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/JQgpXm-DHXs" height="1" width="1"/>
- 5 Essential Practices of the Data-Driven Organization
An organization designed around intelligence gained from the data it collects about its customer interactions will have these five characteristics.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=R6HC4WUVzHE:RyhWacXYjmU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=R6HC4WUVzHE:RyhWacXYjmU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/R6HC4WUVzHE" height="1" width="1"/>
- Geo-Personalization: Your Opportunity
A look at how some companies are using their consumers' locations to their advantage.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=XXLg24jdlcQ:kBJkxzEzYao:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=XXLg24jdlcQ:kBJkxzEzYao:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/XXLg24jdlcQ" height="1" width="1"/>
- Understanding the Importance of Social Media ROI
Only one in four marketers say they can effectively measure the ROI for social media. Don't tell that to the boss.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=AuZt53mRIlQ:gI9Lz8E7kE8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=AuZt53mRIlQ:gI9Lz8E7kE8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/AuZt53mRIlQ" height="1" width="1"/>
- The Future of Digital Messaging
Push notifications, QR codes, augmented reality, and good old email.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=2W5jsAPKToA:MdAbTXbQkPM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=2W5jsAPKToA:MdAbTXbQkPM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/2W5jsAPKToA" height="1" width="1"/>
- The Real Story of Online Advertising Spending
Marketers must face the fact that media types have begun flowing into each other in such amazing ways that it's hard to figure out if you're online or offline.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=jYIdoEoYfd8:F9CRiFEnuqE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=jYIdoEoYfd8:F9CRiFEnuqE:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/jYIdoEoYfd8" height="1" width="1"/>
- 11 Deadly Social Media Sins
Engaging with your consumers is great, but sometimes it can be taken too far or in the wrong direction.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=6InPdCLozro:a7i-Orbd3lw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=6InPdCLozro:a7i-Orbd3lw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/6InPdCLozro" height="1" width="1"/>
- What Will 2012 Bring to TV? The Over The Top Upstarts
Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=PpcC56Yg7Wo:bSmQzEY4VVI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=PpcC56Yg7Wo:bSmQzEY4VVI:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/PpcC56Yg7Wo" height="1" width="1"/>
- 25 Things Email Marketers Must Avoid in 2012
Don't succumb to these traps.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=TLEAkU63Yjs:2MnqUCMFLeA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=TLEAkU63Yjs:2MnqUCMFLeA:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/TLEAkU63Yjs" height="1" width="1"/>
- The Mobile Male
Targeting female mobile users at the expense of male users could be a big mistake.<div class="feedflare">
<a href="http://feeds.clickz.com/~ff/ClickZExperts?a=k9oJULYEUXU:Atvatds_gbk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.clickz.com/~ff/ClickZExperts?a=k9oJULYEUXU:Atvatds_gbk:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ClickZExperts?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/k9oJULYEUXU" height="1" width="1"/>