- Subway Taps MediaCom for U.S. Digital Ad Spending
Subway's 2011 investment in Internet ads was $12.7 million, per Kantar.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/ynEhm_Wn_Xc" height="1" width="1"/>
- Super Bowl Ads 2012: Winners and Losers
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/kT4nKtdCC4o" height="1" width="1"/>
- Dog Days of Winter for NJ Devils Social Media Program
NHL team's successful social media program has become its leading sponsorships money maker.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/a-oycXRX8Ao" height="1" width="1"/>
- Nokia, Pepsi, and Coach Go Social for Chinese New Year
Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/l7NxIfPj-P0" height="1" width="1"/>
- ClickZ's Game Day Coverage of the Super Bowl Ads
Real-time data and commentary on the big game commercials.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/7JrF9Cfqpqk" height="1" width="1"/>
- How Honda's Super Bowl Ads Got 12M Views
Ad agency RPA describes what happened behind the scenes.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/eRODu2eYn-c" height="1" width="1"/>
- Pepsi Rewards Social Check-Ins on Super Bowl Sunday
Offers stickers and rewards to GetGlue users.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/r5Wnats2QJ0" height="1" width="1"/>
- VW's 'Bark Side' Ad Loses Social Momentum
Social activity involving the video dropped, but the video still had lots of views.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/3FA-o5ad2jg" height="1" width="1"/>
- Heineken Runs Global Facebook Ads for Valentine's Day
The romantic customizable campaign also includes a live YouTube event.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/nntvuZktSY0" height="1" width="1"/>
- Twitter Ads Pushed Komen Change of Heart
Pro-choice groups ran Twitter and Google ads, while the abortion topic heated up social media sites this week.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/PGFOuvKdfio" height="1" width="1"/>
- Google to EU Privacy Watchdogs: You Can't Stop Us
Despite a request to suspend privacy policy plans, Google said it would proceed with its agenda.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/9mKe9g2tRNk" height="1" width="1"/>
- AOL to Lean On Right Media in 'Big Three' Ad Deal
AOL sticks with Yahoo for real-time bidding in mega display ad agreement.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/XXv_xXe8fG0" height="1" width="1"/>
- HuffPost's Live Video Network Seeks Founding Brand Partners
Set to launch this summer, the streaming network will offer pre-roll and brand integration offerings.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/6ZibwvNXXxQ" height="1" width="1"/>
- Pizza Hut, Amex Team Up on Foursquare for Super Bowl
Partnership offers game watchers a $5 rebate on pizzas.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/sdRGBveWmqA" height="1" width="1"/>
- Local Deli Zingerman's Uses Facebook, Bacon to Win Over Faraway Foodies
A $40M empire strives for online version of physical store experiences.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/SjYHwEI8KXE" height="1" width="1"/>
- Tracking Firm AdTruth to Work With W3C on Privacy
AdTruth and other device fingerprinting companies see opportunity in Do-Not-Track.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/-5E_5WnWQiM" height="1" width="1"/>
- Is Uncontrolled UI Proliferation Hurting Ads on Android?
Even as Android gains share, CTRs fall. Meanwhile iOS has seen steadily rising response rates.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/0tazSJ_7H7s" height="1" width="1"/>
- Facebook IPO Reveals $3.1B in Ad Sales Last Year
Increase in ads per page helped propel 69 percent year-over-year growth, according to S-1 filing.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/7gzB-FufbbQ" height="1" width="1"/>
- Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views
Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/Xd3FfGEOZIk" height="1" width="1"/>
- Google "Undermines Privacy Safeguards" Says Lawmaker
Co-chair of the House Privacy Caucus wants more details from Google regarding privacy policy changes.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/hv0-h9NGlo0" height="1" width="1"/>
- AOL Sees Ad Gains, Pushes 'Project Devil' Inside Agencies
Global display ad revenue grew 15 percent last quarter, helped by sales org changes and video ads.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/9zLBwZMAE_g" height="1" width="1"/>
- Insurer Targets NCAA Fans on National Signing Day
American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/Y0AeDi74arQ" height="1" width="1"/>
- Gingrich Super PAC Spends Big Online in Florida to Hit Romney
Gingrich Super PAC, Winning Our Future, spent more than $1 million on web ads and email in January.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/n27sVv5Xntk" height="1" width="1"/>
- What NBC.com's Super Bowl Ad Packages Cost
Brands receptive to live stream promotional opportunities, NBC says.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/O6csgI8BN5k" height="1" width="1"/>
- Non-Food Marketers Grab Greater Share of Digital Coupon Space
The number of digital coupon "events" increased by 12.3 percent in 2011.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/NT_qlgCXYzw" height="1" width="1"/>
- Vevo Sells Corporate Sponsorship of Live Obama, Jay-Z Event
Vevo said the event isn’t happening, but sources say advertisers have already bought sponsorships.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/tQoB4ZTpLN0" height="1" width="1"/>
- JC Penney Promotes New Sales Strategy
Retailer's multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/jCNGZtkumEQ" height="1" width="1"/>
- Google, Microsoft, and Facebook Team Up to Take on Phishing Attacks
Vendors look for email standards on authentication<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/9wLawTZdiyE" height="1" width="1"/>
- Device Fingerprinting Firm BlueCava Makes Tracking Opt-Outs Easier
Platform update aims to help clients comply with EU's ePrivacy Directive.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/RIWIRJVon5I" height="1" width="1"/>
- NBA TV Lets Facebook and Yahoo Users Pick Primetime Games
Fans vote on five games, winning selection gets an 8 p.m. slot.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/K5YoOXTz4m8" height="1" width="1"/>
- ComScore: Facebook's Share of Display Ads Reaches 28%
Social giant increases lead over Yahoo.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/nwLkx_FRdGI" height="1" width="1"/>
- SapientNitro Ranks Highest for Mobile in Forrester Report
Other top-ranked agencies are AKQA, Ogilvy, TribalDDB, and Razorfish.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/K45DuYPDnbA" height="1" width="1"/>
- Pew: 25% of In-Store Shoppers Use Phones to Comparison Shop
New study examines the mobile research habits of bricks-and-mortar shoppers.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/21V5psK0FG8" height="1" width="1"/>
- Netezza Aims to Help Retailers Crunch Big Data
IBM is offering a new analytics appliance it says can crunch petabytes of data in seconds.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/AkvY8YyUYzA" height="1" width="1"/>
- Union Goes After Republicans with Interactive Video
Video from American Federation of State, County, and Municipal Employees was inspired by a holiday video.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/ZU1usf3VXzs" height="1" width="1"/>
- Facebook Targets 'Clickjacking' Operation in Lawsuit
Ad firm denies involvement in "like" posting scam<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/clS43jQq1LQ" height="1" width="1"/>
- Facebook Ads Help NY Knicks Pack Watch Parties
Social media drives home MSG's answer to Time Warner Cable's blackout in Gotham.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/FBanYrU5w54" height="1" width="1"/>
- Obama Sticks to Jobs Message in Florida Web Ads
Also in Florida, Mitt Romney is attacking Newt Gingrich online.<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/GLM_4jMjvK8" height="1" width="1"/>
- Super Bowl Ads Online: To Seed or Not to Seed?
Marketers use digital to get most out of big game spends. But is it effective?<img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/MRG1NWCl0c4" height="1" width="1"/>
