ClickZ Features

Levi's Targets Film Buffs With Gowalla, Watch Parties
  <a href=http://www.clickz.com/>clickz</a>     Jeans brand creates a nine-city geo-social program with Alamo Drafthouse.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/VKa2SWiwVUs" height="1" width="1"/>
Apple Launches iAd Product for Application Developers
  <a href=http://www.clickz.com/>clickz</a>     New product could help developers sell more software and boost ad revenues.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/xi7V8lFqHdM" height="1" width="1"/>
Final Maryland Twitter Rule Omits Archiving Requirement (Sort of)
  <a href=http://www.clickz.com/>clickz</a>     One Maryland candidate is questioning how to handle the new rules.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/jYh9FPSfKUU" height="1" width="1"/>
New Ripple6 Units Put Social Conversations in Display Ads
  <a href=http://www.clickz.com/>clickz</a>     Second company this week to debut a display product incorporating social media content.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/THt842omq8Y" height="1" width="1"/>
Welcome to the New ClickZ
  <a href=http://www.clickz.com/>clickz</a>     Our online publication about interactive marketing gets more interactive and social.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/aifb7qlod6A" height="1" width="1"/>
L'Oreal Sponsors Beauty Channel on YouTube
  <a href=http://www.clickz.com/>clickz</a>     "Destination Beauty" aims to draw fans of popular video bloggers in the beauty space.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/Dz7-F1sJ--U" height="1" width="1"/>
Former Digitas CEO Kenny Named Akamai President
  <a href=http://www.clickz.com/>clickz</a>     Kenny was CEO of Digitas until its acquisition by Publicis and later stayed to guide the agency holding company's digital strategy.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/kvY0PxiTw1M" height="1" width="1"/>
StrongMail Rolls Up Social Media Play
  <a href=http://www.clickz.com/>clickz</a>     E-mail marketing firm will roll a couple of acquisitions announced today into an internal agency.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/owVKD2g_-pg" height="1" width="1"/>
New Videos Extend 'Ford Fiesta Movement'
  <a href=http://www.clickz.com/>clickz</a>     Social campaign launched last year is extended with eight new videos starring YouTube celebs.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/HbpnKyaApz8" height="1" width="1"/>
Google Will Dominate Search in Japan Through Yahoo Deal
  <a href=http://www.clickz.com/>clickz</a>     The decision will come as a blow to Microsoft as it continues attempts to scale its Bing engine worldwide.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/lAQHdn0EGI8" height="1" width="1"/>
Disney to Buy Playdom, Latest Sign of Its Social Media Embrace
  <a href=http://www.clickz.com/>clickz</a>     From Twitter discounts to Facebook games, Disney is making waves in the social media sphere.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/X8M7T3Dpzzc" height="1" width="1"/>
David Moore Returns to CEO Spot at 24/7 Real Media
  <a href=http://www.clickz.com/>clickz</a>     Jonathan Hsu, CEO for the past two years, becomes chief executive at New York City start-up RecycleBank.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/9LSogBU-5TU" height="1" width="1"/>
StrongMail Rolls Up Social Media Play
  <a href=http://www.clickz.com/>clickz</a>     E-mail marketing firm will roll a couple of acquisitions announced today into an internal agency.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/VC_A3oZvHis" height="1" width="1"/>
New Videos Extend 'Ford Fiesta Movement'
  <a href=http://www.clickz.com/>clickz</a>     Social campaign launched last year is extended with eight new videos starring YouTube celebs.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/nCqS89KiORM" height="1" width="1"/>
Adobe Buys Day Software for $240 Million
  <a href=http://www.clickz.com/>clickz</a>     Adobe Systems announced plans to purchase open source CMS company Day Software.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/GYY7oq8WIvI" height="1" width="1"/>
FTC Studying Do-Not-Track List for Online Ads
  <a href=http://www.clickz.com/>clickz</a>     FTC assessing viability do-not-track for online advertising.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/8YD8b0wj2PM" height="1" width="1"/>
ComScore Admits Errors in its Yahoo Data for June
  <a href=http://www.clickz.com/>clickz</a>     Yahoo's dips in page views and user duration aren't as large as comScore previously reported.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/Ai3fCzgV7BE" height="1" width="1"/>
New Buzzlogic Units Let Advertisers Match Consumers With Content
  <a href=http://www.clickz.com/>clickz</a>     Advertisers select keywords that populate ads with relevant content.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/wq1AP28fnkw" height="1" width="1"/>
Hotels Look for the Key to Social Media
  <a href=http://www.clickz.com/>clickz</a>     The hotel industry has few reservations about the importance of social media. Getting a grip on it is another story.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/D4D4ffMzz6o" height="1" width="1"/>
American Express Sponsors Live Concert Series With Vevo and YouTube
  <a href=http://www.clickz.com/>clickz</a>     Label-owned music video site uses industry ties to create exclusive branded performances  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/tI2q4IsKmlw" height="1" width="1"/>
CEO James Departs Omniture Less than a Year After Adobe Deal
  <a href=http://www.clickz.com/>clickz</a>     Josh James, founder and former CEO of Omniture, is replaced by Brad Rencher.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/Z0W5fYmL878" height="1" width="1"/>
New NBCU Ad Network Plans to Reach Beyond NBCU Properties
  <a href=http://www.clickz.com/>clickz</a>     The company's Universal Audience Platform launched today with 21 NBCU properties, including Bravotv.com, NBC.com, Oxygen.com and Syfy.com.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/zavaRWtgRVk" height="1" width="1"/>
AOL in Talks With Multiple Providers for Search Deal
  <a href=http://www.clickz.com/>clickz</a>     The firm's exclusive multi-year deal with Google is almost up, so what's next?  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/PO8e7Z_fxSw" height="1" width="1"/>
DMA Names Lawrence Kimmel CEO
  <a href=http://www.clickz.com/>clickz</a>     Hire comes six months after ouster of former chief exec John Greco.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/7MQbrg8epG0" height="1" width="1"/>
TRUSTe Slaps Privacy Seal on Lead Gen Sites
  <a href=http://www.clickz.com/>clickz</a>     TRUSTe is banking on the lead gen sector as its next target among small and medium sized business clients it hopes will drive new revenue streams.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/s5Dw4ImEeg0" height="1" width="1"/>
iAd Effect Gives Apple's Mobile Ad Rivals a Boost
  <a href=http://www.clickz.com/>clickz</a>     The mere presence of Apple in the advertising community is helping raise awareness of wider mobile advertising opportunities.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/hJORmpYSjdA" height="1" width="1"/>
Privacy Bill Contention Evident at House Hearing
  <a href=http://www.clickz.com/>clickz</a>     At a House hearing on privacy legislation, business and consumer groups revealed key areas of contention that could affect online advertisers.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/jcbim0w-Av8" height="1" width="1"/>
IAB Steps Up Donations to Key Lawmakers
  <a href=http://www.clickz.com/>clickz</a>     The IAB's lobbying arm gave more than ever in June to important U.S. legislators dealing with privacy and other issues.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/4C0dCS1zbeQ" height="1" width="1"/>
Facebook Hits 500 Million Active Users
  <a href=http://www.clickz.com/>clickz</a>     From a marketing standpoint, Facebook's stunning audience growth means the site has become a channel unto itself.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/PranWC9FD78" height="1" width="1"/>
Web Ad Industry and Privacy Wonks See Promise in Rush Bill
  <a href=http://www.clickz.com/>clickz</a>     Unlike another privacy bill draft circulating recently, a bill introduced yesterday received some positive reviews from both sides of the privacy issue.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/CdzBCkqwqgo" height="1" width="1"/>
New Domain .Co Opens for Business With $350K Overstock URL
  <a href=http://www.clickz.com/>clickz</a>     Seventy percent of brands in the Brand Finance top 500 have registered .co domains, including Nike, eBay, Coca-Cola, Apple and Amazon.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/ydRz1k7JN6M" height="1" width="1"/>
Many Marketers Paying Lip Service to Mobile, Social Channels
  <a href=http://www.clickz.com/>clickz</a>     Many are focused on social media metrics like follower counts, rather than leads and sales, finds study by eROI.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/7rh5gzH3Sxg" height="1" width="1"/>
Yahoo's Display Takings Up 19 Percent in Q2
  <a href=http://www.clickz.com/>clickz</a>     CEO Carol Bartz attributes display growth to better segmentation and ad targeting.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/WToe4jT0-dI" height="1" width="1"/>
Dr Pepper Facebook Blunder Is Latest in a String of Risky Promotions
  <a href=http://www.clickz.com/>clickz</a>     The soda brand's U.K.-based agency Lean Mean Fighting Machine may have pushed the envelope too far. An industry report says Dr Pepper could dismiss the social agency after a review.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/eZZV8rFMwM0" height="1" width="1"/>
Foursquare: No Search Data Partnerships Planned
  <a href=http://www.clickz.com/>clickz</a>     A spokesperson for the geo-social platform refutes a report stating Foursquare was negotiating with Google, Yahoo, and Bing.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/TQzwcAnGYXI" height="1" width="1"/>
Marketers Ponder the Worth of Twitter's Ads
  <a href=http://www.clickz.com/>clickz</a>     In the last three months, the micro-blogging site has introduced Promoted Tweets and Promoted Trends to monetize traffic. But are advertisers getting a good bang for their buck?  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/tP_4bwSq8KM" height="1" width="1"/>
Behind the Scenes With Wieden+Kennedy and Old Spice
  <a href=http://www.clickz.com/>clickz</a>     Social media campaign for Old Spice has generated almost 40 million video views in just seven days, but what went on behind the scenes?  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/n-zuHehh6kw" height="1" width="1"/>
AOL Bash in D.C. Tonight Signals Focus on Political Advertisers
  <a href=http://www.clickz.com/>clickz</a>     AOL will tout its self-serve platform tonight in Washington, D.C. in hopes of grabbing political ad dollars from Google.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/5p-jpoiBxx8" height="1" width="1"/>
House Rep Bobby Rush Introduces Alt Web Privacy Bill
  <a href=http://www.clickz.com/>clickz</a>     UPDATE: The IAB sees the bill as a step in the right direction compared to a previous privacy bill draft.  <img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/1NYUj3MjP_U" height="1" width="1"/>

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